Seinfeld fans and whiskey

When Sienfeld was running, just about every American between the ages of 14 and 65 was a fan. You couldn’t go anywhere without hearing a reference (no soup for you!) to some character on the show. So, bringing Jackie Chiles into the marketing for the release of Jim Beam’s new product, Jim Beam Honey, should be fun for a lot of folks. The idea is that the bears are stealing all the honey that Jim Beam needs to make their new spirit, so Jackie will be brought on as legal council to sue the bears for stealing the honey. We’ll be looking for these ads, they should be pretty funny.